About Us

The End of the Dusty Cookbook.

The world is full of expensive cookbooks where you only ever cook three recipes. The rest is just beautiful, glossy filler gathering dust on a shelf.

At 99plates, we think that’s ridiculous. We believe the world’s best cookbook isn’t written by a TV chef with a professional kitchen crew—it’s written for you, based on your tastes, your dietary goals, and your kitchen. 

We are the antidote to culinary clutter. We take your specific tastes, your dietary quirks, and that air fryer you’re currently obsessed with, and we turn it into a bespoke, beautiful hardback book where every single page is a winner.

Welcome to the cookbook of your dreams.